What type of project is it?
The project was developed for a real estate consultant specializing in property appraisals who works at a real estate agency. The main need was to create a website that not only presented the services in a clear and professional manner, but also facilitated lead generation. To achieve this, I integrated forms directly into a CRM, automating the client acquisition process. In addition, I implemented a unique feature: direct integration with WhatsApp, allowing website visitors to start a conversation with the consultant quickly and efficiently, without leaving the page. This feature improves the user experience and speeds up service, which are crucial factors for success in the real estate market.
Technologies I Used
What I learned
This project was an important milestone in my career, as it represented my first in-depth contact with WordPress. I faced the challenge of configuring domains, managing hosting, and building the website architecture, from design to functionality. The integration process with a CRM and WhatsApp also brought me new learnings, especially regarding the synergy between tools and platforms. In addition, working with CSS was essential to adjust the layout and ensure that the website was responsive, offering a good experience on both desktops and mobile devices. Each stage of the project was an opportunity to improve my skills, especially in customizing themes and configuring interactive tools.
Biggest Difficulties
Developing this website brought a series of challenges, mainly because everything was new to me. From the initial devops configurations to manage the server and hosting, to creating the website itself, I had to learn and adapt quickly. WordPress, while making many tasks easier, also required a deeper understanding for specific customizations, such as forms and CRM integration. Another challenge was mastering CSS to ensure the site had a coherent design and was responsive, without compromising usability. Overall, the biggest challenge was balancing the learning curve with delivering a functional, high-quality product in a short space of time. However, this experience allowed me to gain a much broader understanding of the technologies and processes involved in website development.