What type of project is it?
The ImoTeam project was developed for a real estate agency that needed an informative and functional website to capture leads. In addition to providing detailed information about the services offered by the agency, the website also allows the collection of questions and information from customers through forms. To meet this demand, I integrated the website with the company’s CRM, allowing the automatic generation of leads and facilitating the communication process with customers.
Technologies I Used
What I learned
Although this project was in a familiar niche, similar to others I had developed previously, what really stood out was the integration with a different CRM, which required a new approach to sending data. In addition, it was the first time I had worked with email automations and data capture via GTM and Pixel, which added an extra layer of functionality to the site and expanded my knowledge of data tracking and digital marketing.
Biggest Difficulties
The biggest challenge I faced in this project was the integration with the CRM, which was completely different from the ones I had worked with previously. This required extra time for research and testing to ensure that the data was sent correctly. Other than that, everything else was relatively straightforward, since I was already familiar with the technologies and tools used.